In today's world, communication involves many things--images, symbols, words, gestures, smells, location, etc.
Starbucks is a recognizable brand--and expensive--and puts significant thought into what to communicate about itself and how to communicate its message. Here's a fascinating presentation by historian Bryant Simon discussing the cultural meaning of Starbucks, and the social meanings of coffee, consumption, and commodification. No doubt his forthcoming book on Starbucks will stir up great discussion--conducted over a cup of coffee of course.
While I want you to listen for content, your assignment is two-fold: list the ways Simon communicates his message, and list the ways that Starbucks communicates its message. Be prepared to discuss.